DIRECTV Launches Tropical Storm Isaac Information Channel
Channel Will Provide Local Network News Feeds Along the Storm
Track and Red Cross Information to Aid Storm Victims
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV is launching a dedicated 24/7 "Tropical Storm Isaac Information"
channel that will provide live broadcasts from local stations in markets
affected by the tropical storm to DIRECTV viewers nationwide.
The DIRECTV-produced information channel will begin broadcasting at 9
p.m. EDT/6 p.m. PDT tonight and will air on viewer channels 325 and 349.
DIRECTV plans to provide continuous coverage until the storm has
diminished in strength.
DIRECTV will simulcast local news and information coverage from various
stations in affected markets as the storm moves up from the Florida Keys
through the Gulf of Mexico. DIRECTV will also provide graphical
information to inform our customer base about potential evacuations,
closures, event cancellations and any additional critical information as
needed. Storm preparation information will be delivered in graphical
form from the American Red Cross along with information from other
emergency organizations.
As DIRECTV tracks the storm it will manually switch to a local station
in the affected market. The information channel will broadcast coverage
from the following markets:
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Miami-Ft. Lauderdale, Fla.
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Ft. Myers-Naples, Fla.
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Tampa-St. Petersburg, Fla.
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Gainesville, Fla.
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Tallahassee, Fla.
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Panama City, Fla.
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Mobile, Ala.-Pensacola, Fla.
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Montgomery, Ala.
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Hattiesburg, Miss.
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New Orleans, La.
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About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and
industry-leading customer service to 33 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 19.9 million
customers access to more than 170 HD channels and Dolby-Digital® 5.1
theater-quality sound, access to exclusive sports programming such as
NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 11 years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to 12
million customers. DIRECTV sports and entertainment properties include
three Regional Sports Networks (Northwest, Rocky Mountain and
Pittsburgh) as well as a 60 percent interest in Game Show Network. For
the most up-to-date information on DIRECTV, please visit www.directv.com.
DIRECTV
Robert Mercer, (310) 964-4683
rgmercer@directv.com
or
Jade
Ekstedt, (310) 964-3429
jlekstedt@directv.com
Source: DIRECTV
News Provided by Acquire Media
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