DIRECTV's Playbook Includes New Options For Its Exclusive NFL SUNDAY TICKET™ Service
Popular Sports Subscription Service Available On More Portable
Devices; Fans to have On-Screen access to NFL.com Fantasy Football TV
App; New Mix Channel to Debut
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
With the NFL season just weeks away from kickoff, DIRECTV is making its
exclusive NFL SUNDAY TICKET™ service available to even more fans and has
added new features to its most popular sports subscription package that
will make the experience of being able to watch every out-of-market game
every Sunday better than ever.
DIRECTV customers in the U.S. will continue to enjoy live streaming
games with NFL SUNDAY TICKET To-Go on more mobile platforms including
for the first time, Motorola's XOOM and Samsung Galaxy tablets;
Motorola's Android phones; the iPad, iPhone, iPod Touch, Blackberry
devices with 3G or wifi, Palm Pre/Pixi, and other Droid-branded phones.
New this year, both current DIRECTV NFL SUNDAY TICKET customers and fans
who can't get DIRECTV will have the option of watching their favorite
team play every Sunday on TV through the PlayStation® 3
computer entertainment system.
Also new this year, DIRECTV is partnering with NFL.com to launch an
NFL.com Fantasy Football TV app that will allow NFL.com fantasy players
with connected set-top boxes the unprecedented opportunity to view their
NFL.com Fantasy Football teams and scores directly on their TV screen
while watching every game every Sunday afternoon on DIRECTV.
Fans can view their fantasy lineups and review their head-to-head
fantasy scores — all on their TV screen. And by selecting an on-screen
"Watch Now" icon assigned to their fantasy player, the viewer can jump
to that player's game in progress.
Also this season, fans can tune to a new Mix Channel format for late
afternoon games. DIRECTV will continue to display its innovative
eight-channel Mix when there is a full schedule of Sunday games, but
when there are four or fewer games in the afternoon TV window, DIRECTV
will display a new four-channel mix featuring larger video cells for
enhanced viewing. For more information on NFL SUNDAY TICKET visit www.directv.com/nfl.
"We are constantly looking at new ways to enhance the NFL viewing
experience and create more value for the loyal fans who continue to make
this our most popular and dynamic sports subscription service," said
Tony Goncalves, senior vice president, Product Management for DIRECTV.
"With the growth in mobile and connected consumer electronics devices,
we believe it makes sense to enable viewers to watch their favorite team
on more of those devices, like gaming consoles, whose users include
legions of NFL fans."
With NFL SUNDAY TICKET To-Go, fans will be able to watch their favorite
team's out-of-market games every Sunday, no matter where they are. The
browser service is available through directv.com, and is compatible with
PC and Mac computers. In addition to live streaming video of up to 14
NFL SUNDAY TICKET games every Sunday, the broadband service will also
offer DIRECTV's RED ZONE CHANNEL®, game highlights and
detailed stats.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 30 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 19.4 million
customers access to more than 170 HD channels and Dolby-Digital® 5.1
theater-quality sound, access to exclusive sports programming such as
NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for ten years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to
more than 10.6 million customers. DIRECTV sports and entertainment
properties include three Regional Sports Networks (Northwest, Rocky
Mountain and Pittsburgh) as well as a 60 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
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DIRECTV
Robert Mercer
(310) 964-4683
Source: DIRECTV
News Provided by Acquire Media
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