DIRECTV and Pandora Create Ultimate In-Home Music Destination
DIRECTV Customers Can Now Create Pandora Personalized Radio
Stations at No Additional Cost with DIRECTV's New 1080p HD Guide
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV (NASDAQ: DTV), one of the world's leading providers of digital
television entertainment services, and Pandora (NYSE: P), the leading
personalized radio service, are now giving customers unlimited access to
personalized radio stations that play only the music they love from the
comfort of their homes. Customers can easily search for their favorite
artists, songs or musical genres and create personalized radio stations
by using DIRECTV's new 1080p HD Guide, one of the industry's most
intuitive and sophisticated HD on-screen guides.
DIRECTV customers nationwide with connected HD DVR's can now access
Pandora at no additional cost by pushing the "Menu" button on their
DIRECTV Remote Controls and selecting the ‘Extras' option. Customers
will be asked to either create a new Pandora account online or to
activate their existing Pandora account on their DIRECTV HD DVR. Once
activated, Pandora will allow customers to easily create and listen to
personalized radio stations, as well as play Pandora over the video that
they are watching.
"We're thrilled that DIRECTV is making Pandora available to their
customers," said Ian Geller, Pandora vice president of Business
Development. "Close to 35 percent of all radio listening takes place in
the home and Pandora delivered through the DIRECTV set-top box allows
everyone in the family to easily access and enjoy music they love
through their personalized radio stations."
"Pandora offers a unique service that has revolutionized the way people
consume music from their favorite artists," said Tony Goncalves, Tony
Goncalves, senior vice president, Product Management, DIRECTV. "The
addition of Pandora is just one of dozens of ways DIRECTV is enhancing
our customers' overall viewing experience and giving them the most value
for their money every month."
For additional information on Pandora's personalized radio service on
DIRECTV, please visit DIRECTV.com/Pandora.
About DIRECTV
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 32 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its more than 19.8
million customers access to more than 170 HD channels and Dolby-Digital®
5.1 theater-quality sound, access to exclusive sports programming such
as NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for ten years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to
more than 12 million customers. DIRECTV sports and entertainment
properties include three Regional Sports Networks (Northwest, Rocky
Mountain and Pittsburgh) as well as a 60 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
About Pandora
Pandora gives people music they love anytime, anywhere, through
connected devices. (OK, we've added comedy as well so we're also up for
playing some jokes you'll love.) Personalized stations launch instantly
with the input of a single "seed" — a favorite artist, song or genre.
The Music Genome Project®, a deeply detailed, hand-built musical
taxonomy, powers Pandora's personalization — using musicological "DNA"
and constant listener feedback to craft personalized stations from a
growing collection of hundreds of thousands of recordings. Tens of
millions of people in the United States turn on Pandora to hear music
they love.
DIRECTV
Jade Ekstedt, (310) 964-3429
jlekstedt@directv.com
or
Pandora
Amanda
Conti, (510) 423-3976
aconti@pandora.com
Source: DIRECTV
News Provided by Acquire Media
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