DIRECTV Surpasses Cable and DISH Network in 2011 American Customer Satisfaction Index
DIRECTV Continues its Winning Streak, Now Beating Cable TV for the 11th
Consecutive Year and is the only Company in the Cable and Satellite
Category to Improve its Overall Rating
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
For the 11th straight year DIRECTV, the world's largest pay TV provider,
has once again scored higher for customer satisfaction than all major
cable TV companies in the American Customer Satisfaction Index (ACSI),
released today. In addition, DIRECTV surpassed its competitors, DISH
Network and AT&T U-Verse, who both had the biggest declines of four
points in the ACSI this year.
In this year's ACSI survey, DIRECTV was the only company in the cable
and satellite category to improve its position from last year and posted
an index score of 69, reflecting customers' overall satisfaction with
the service, compared to the cable and satellite TV industry, which
received an average score of 66. Specifically, DIRECTV scored 10 points
higher than Time Warner, Comcast and Charter Communications, who also
posted declines from last year's survey. Customers surveyed by the ACSI
in the first quarter of 2011 were also asked about such issues as
customer expectations, perceived quality, and customer loyalty.
"The common goal of every employee at DIRECTV is to continually improve
the customer experience and our ranking in this year's survey reflects
their dedication and hard work," said Mike White, president and CEO of
DIRECTV. "While we improved our position within the survey this year, we
understand that our customers have many options when it comes to
choosing a television provider, and we will continue to stay
laser-focused on improving all facets of the overall customer experience
to make their choice an easy one."
The American Customer Satisfaction Index is a national economic
indicator of customer evaluations of the quality of products and
services available to household consumers in the United States. ACSI
releases results for various sectors of the economy on a monthly basis
to provide up-to-the-moment coverage over the entire calendar year. The
national index is updated each quarter and factors in scores from more
than 225 companies in 45 industries and from government agencies over
the previous four quarters. The Index was founded at the University of
Michigan's Ross School of Business and is produced by ACSI LLC. ACSI can
be found on the Web at www.theacsi.org.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering
the premiere video experience through state-of-the-art technology,
unmatched programming and industry leading customer service to more than
28.9 million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.4 million customers access to more than 170 HD
channels and Dolby-Digital® 5.1 theater-quality sound (when
available), access to exclusive sports programming such as NFL SUNDAY
TICKET™, award winning technology like its DIRECTV® DVR
Scheduler and higher customer satisfaction than the leading cable
companies for 11 years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay-TV category in technology, programming and service, delivering an
unrivaled digital television experience to 9.5 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a
60 percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
DIRECTV, Inc.
Jade Ekstedt
310-964-3429
or
Darris
Gringeri
212-205-0882
Source: DIRECTV
News Provided by Acquire Media
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