CORRECTING and REPLACING DIRECTV CINEMA Launches National Search for ‘Ultimate Movie Fan'
Grand Prize Winner will Attend 2012 MTV Movie Awards and Exclusive
MTV Movie Awards Event; Top Five Finalists Will Win a Tablet Loaded with
DIRECTV Apps
The 20th Annual ‘2011 MTV
Movie Awards' Airs Live Sunday, June 5 at 9 p.m. ET
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Second graph, second sentence should read: The top five finalists will
win a tablet pre-loaded with DIRECTV apps. (sted The top five finalists
will win a tablet pre-loaded with DIRECTV and MTV apps.) In the Sixth
graph, second sentence, url should read: MovieAwards.MTV.com (sted
MovieAwardsMTV.com)
The corrected release reads:
DIRECTV CINEMA LAUNCHES NATIONAL SEARCH FOR ‘ULTIMATE MOVIE FAN'
Grand Prize Winner will Attend 2012 MTV Movie Awards and Exclusive
MTV Movie Awards Event; Top Five Finalists Will Win a Tablet Loaded with
DIRECTV Apps
The 20th Annual ‘2011 MTV
Movie Awards' Airs Live Sunday, June 5 at 9 p.m. ET
Die-hard movie fans across the country will have the chance to be
crowned the first "Ultimate Movie Fan" by DIRECTV and win a grand-prize
package that includes a trip to the "2012 MTV Movie Awards." To enter,
contestants will submit a short video about their favorite "2011 MTV
Movie Awards"-nominated film and will showcase why they deserve to be
crowned the first DIRECTV CINEMA™ ULTIMATE MOVIE FAN™.
The grand-prize winner will attend the "2012 MTV Movie Awards" and
exclusive MTV Movie Awards event. The top five finalists will win a
tablet pre-loaded with DIRECTV apps. The "2011 MTV Movie Awards," hosted
by Jason Sudeikis, will air live from the Gibson Amphitheatre in
Universal City, Calif., on Sunday, June 5 at 9 p.m. ET / 8 p.m. CT.
Now through May 22, interested participants can upload their videos, up
to two minutes in length, to ultimatemoviefan.com.
During May 23 through May 30, fans can visit the site to vote for their
favorite video. At the end of the voting period, the top 10 entries will
advance to the next round, where a panel of qualified judges will select
the winners.
On June 5, the grand-prize winner will be announced live during the
"2011 MTV Movie Awards" in an exclusive on-air commercial, available
only to DIRECTV customers. The grand-prize winner and top five finalists
will also be announced on ultimatemoviefan.com.
"We partnered with the MTV Movie Awards on this contest because of their
long-standing tradition of awarding films their viewers have chosen and
showing content their viewers want to see," said Sarah Lyons, vice
president of Upgrade Marketing for DIRECTV. "We share those values and
wanted to hear directly from our movie fans about the films they love,
as we continue to evolve our DIRECTV CINEMA service to offer what our
customers want, when and where they want it."
The films nominated for the "2011 MTV Movie Awards," which are also
available on DIRECTV CINEMA™, include*: 127 Hours; Black Swan;
Buried; Due Date; Harry Potter and the Deathly Hallows: Part 1; I Am
Number Four; Jackass 3; Piranha; The Fighter; The Green Hornet; The
Roommate; The Twilight Saga: Eclipse; and Tron: Legacy. Fans
can catch up by watching these "2011 MTV Movie Awards"-nominated titles,
before heading over to MovieAwards.MTV.com
to vote for 12 returning categories, plus all-new categories, through
Saturday, June 4, before the winner is announced live on June 5.
DIRECTV CINEMA offers 400 of the newest movies in 1080p HD, plus more
than 6,000 shows and movies at no extra charge. For more information on
the movies available on DIRECTV CINEMA, please visit directv.com/cinema.
For more information about the ULTIMATE MOVIE FAN™ search, including
full Official Rules and how to submit a video, please visit ultimatemoviefan.com.
*The Roommate premieres on DIRECTV CINEMA May 17 and I am
Number Four premieres May 24
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering
the premiere video experience through state-of-the-art technology,
unmatched programming and industry leading customer service to more than
28.9 million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.4 million customers access to more than 170 HD
channels and Dolby-Digital® 5.1 theater-quality sound (when
available), access to exclusive sports programming such as NFL SUNDAY
TICKET™, award winning technology like its DIRECTV® DVR
Scheduler and higher customer satisfaction than the leading cable
companies for ten years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay-TV category in technology, programming and service, delivering an
unrivaled digital television experience to 9.5 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a
65 percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
DIRECTV
Vanessa Dunham, 310-964-2497
vsdunham@directv.com
Source: DIRECTV
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