DIRECTV Does Dallas with Celebrity Beach Bowl Bash
Fifth Annual Flag Football Event Kicks off Super Bowl Weekend as
Celebrities and Athletes Compete in a No-Holds-Barred Flag Football
Game; GRAMMY Award-winning Maroon 5 to Perform
Event to be Broadcast Live on The 101 Network and for the First
Time in 3D on DIRECTV's n3D Powered by Panasonic, as well as Fox Sports
Network's Regional Sports Networks and Affiliates and DIRECTV's Regional
Sports Networks
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV's beachfront property in Victory Park will become the most
coveted piece of Dallas real estate — aside from Cowboys Stadium — when
fans descend on "Big D" for Super Bowl Weekend.
That's where one million pounds of sand, A-list celebrities, NFL
athletes and thousands of spectators will converge on Saturday, Feb. 5,
2011, for DIRECTV's Fifth Annual Celebrity Beach Bowl, presented by
SPIKE HD. DIRECTV is taking over Victory Park and transforming it into a
massive custom-made stadium, complete with a sand-filled football field
and concert stage, constructed especially for the event, which is free
and open to the public.
The game and performance will air live on DIRECTV's The 101 Network and,
for the first time ever, will also be broadcast in 3D on DIRECTV's n3D
powered by Panasonic. Additionally, the game will be broadcast on all of
Fox Sports Network's Regional Sports Networks and affiliates and
DIRECTV's Regional Sports Networks, more than twenty-five networks in
total, giving the DIRECTV Celebrity Beach Bowl its biggest audience ever
of more than 85 million homes.
Everything is bigger in Texas and this year's Fifth Annual DIRECTV
Celebrity Beach Bowl, which has become one of the must-attend events of
Super Bowl weekend, will be no exception. The entertainment world's
hottest celebrities, along with current and former NFL athletes, will
compete head to head in an exhilarating matchup in front of thousands of
fervent fans. Immediately following the game and trophy presentation,
the crowd will fill the beach for a concert featuring GRAMMY
Award-winning Maroon 5, presented by Palladia HD.
The day will begin at 1:30 p.m. ET/PT with pre-game show hosted by Dan
Patrick and Kevin Frazier, presented by SHOWTIME. At
2:30 p.m. the game will begin when celebrities and athletes take the
field. The DIRECTV Celebrity Beach Bowl will be played over two,
20-minute halves and the action will be called by Patrick, entertainment
reporter Nancy O'Dell and sideline reporter Tony Siragusa. The
DIRECTV Blimp will be flying overhead to add to the excitement.
Celebrities who stormed the beach for last year's event in Miami
included Jennifer Lopez (Grammy® Award-winning performer and
actress), Taylor Lautner (The Twilight Saga: New Moon,
Valentine's Day), Chace Crawford (Gossip Girl), Marisa
Miller (Victoria's Secret, Harley Davidson and Sports Illustrated
model), Ed Westwick (Gossip Girl), Kellan Lutz (Twilight),
Olivia Munn (Iron Man 2), Jessica Szohr (Gossip
Girl), singer/songwriter Brian McKnight, comedians Marlon,
Shawn and Keenan Wayans, Aaron Paul (Breaking Bad, Big Love),
Michael Clark Duncan (The Green Mile), C.S. Lee and
David Zayas (Dexter on Showtime) and Dominic Fumusa (Nurse
Jackie on Showtime). Super Bowl-winning New York Giants
quarterback Eli Manning made a return appearance to coach Team
Palladia HD and while Mark Sanchez of the New York Jets lead Team
Spike HD to victory. Hall of Famer Warren Moon and former NFL MVP Rich
Gannon captained their respective teams, that included Merrill
Hoge, Daryl Johnston, Desmond Howard, La'Roi Glover, Eddie George and
Mark Schlereth.
About DIRECTV's The 101® Network
The 101 Network, DIRECTV's entertainment channel, is a unique television
experience that is available exclusively to DIRECTV subscribers. In
2008, the network changed the television landscape by partnering with
NBC to produce and air three additional seasons of the Emmy
Award-winning series Friday Night Lights and more recently
becoming the exclusive home of the critically-acclaimed, Emmy
Award-winning drama Damages, with Glenn Close. As a result, The
101 Network has become the premiere destination for diverse, quality and
critically acclaimed programming including Underbelly, Supreme Court
of Comedy and The Dan Patrick Show. Through its partnerships
with leading television and film studios, networks and top cable
channels, The 101 Network offers viewers the finest in drama and comedy,
with feature films and TV specials, daring, innovative series, exclusive
"sneak peek" programming and premium cable series un-cut in their
original form. The 101 Network showcases concert specials from superstar
artists and celebrated music festivals such as Farm Aid, sporting events
such as UFC Fighter exposés and the annual DIRECTV Celebrity Beach Bowl.
About DIRECTV:
DIRECTV (NASDAQ:DTV) is the world's most popular video service
delivering state-of-the-art technology, unmatched programming, the most
comprehensive sports packages available and industry leading customer
service to its 27.6 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its 19.1 million customers access to over 160
HD channels and Dolby-Digital® 5.1 theater-quality sound
(when available), access to exclusive sports programming such as NFL
SUNDAY TICKET™, award winning technology like its DIRECTV®
DVR Scheduler and higher customer satisfaction than the leading cable
companies for ten years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay-TV category in technology, programming and service, delivering an
unrivaled digital television experience to 8.5 million customers.
DIRECTV sports and entertainment properties include three Regional
Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a
65 percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
DIRECTV, Inc.
Cara Brugnoli, 212-205-0887
cmbrugnoli@directv.com
Source: DIRECTV, Inc.
News Provided by Acquire Media
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