EL SEGUNDO, Calif., Nov 11, 2009 (BUSINESS WIRE) -- DIRECTV, Inc., the nation's No. 1 satellite TV service, now offers local programming, including three networks in HD, to customers in the Marquette, Mich., market area.
The channels, available to Marquette customers for the first time via DIRECTV digital satellite, will include WBUP/ABC, WJMN/CBS and WLUC/NBC - all in HD, and FOX, WBKP/CW, WNMU/PBS, WNMU2/PBS and WZMQ/MNT in standard-definition.
With the launch of locals in Marquette, DIRECTV is rolling out a special offer for customers who need to upgrade their equipment: the first receiver is free and all additional receivers are only $49 along with free standard professional installation. To upgrade, customers should call 1-800-DIRECTV or visit directv.com.
With the launch of the Marquette market, DIRECTV will offer local broadcast channels (both HD and standard-definition) in 155 markets, representing more than 94 percent of U.S. TV households. Including Marquette, DIRECTV will offer local HD channels in 136 markets or more than 92 percent of U.S. TV households.
"We appreciate the leadership and support of Congressman Bart Stupak in our effort to launch local channels in the Marquette market," said Larry Hunter, DIRECTV president and CEO. "Local channels carry essential programming and consumers depend on them for critical news and weather information along with entertainment, and now for the first time, they're available via DIRECTV with three networks in crystal-clear HD."
To receive DIRECTV's local HD programming, customers must have an H20, H21 or H23 receiver, or an HR20, HR21 or HR23 DIRECTV Plus HD-DVR, and a Ka/Ku band dish. More information on programming package pricing and receiving equipment is available at directv.com.
DIRECTV, Inc. (NASDAQ:DTV), the nation's No. 1 satellite television service, presents the finest television experience available to more than 18.4 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
SOURCE: DIRECTV, Inc.
Robert Mercer, 310-964-4683
Copyright Business Wire 2009