EL SEGUNDO, Calif., Mar 10, 2008 (BUSINESS WIRE) -- After celebrating a successful year with more than 130,000 subscribers and over 50 million plays in 2007, DIRECTV Game Lounge is welcoming Pat Sajak, longtime host of Wheel of Fortune and founder of Pat Sajak Games, to the platform. Pat Sajak will be an integral part of Game Lounge marketing throughout 2008.
Beginning this month, Game Lounge will also be the exclusive provider of Pat Sajak Games' interactive version of Code Letter Crossword Connections, a game that combines Sajak's patent-pending Code Letter system with a traditional crossword puzzle. Other exclusive titles from Pat Sajak Games are also planned for Game Lounge customers.
"The success we experienced with Game Lounge last year far exceeded our expectations," said Steven Roberts, senior vice president, DIRECTV, New Media and Business Development. "This year, we are thrilled to be taking the platform to the next level with new and exclusive games, as well as bringing on one of gaming's most iconic figures, Pat Sajak, to DIRECTV Game Lounge. We believe that partnering with Sajak will bring a familiarity and comfort level to the platform that will resonate well with gamers of all ages."
"I'm thrilled to be joining DIRECTV Game Lounge," said Sajak. "We're very proud of Pat Sajak Games, and I can't imagine a better outlet for them than the country's foremost satellite TV provider. I'm also a long-time DIRECTV subscriber, so I feel as if my games will be staying in the family."
In addition to Pat Sajak Games, this year Game Lounge plans to offer new titles from Mattel - Skip Bo, Polly Wheels and Barbie; Nickelodeon - Dora the Explorer; Cartoon Network - Samurai Jack and Foster's Home for Imaginary Friends; and a new math-based game from Thirteen/WNET New York and PBS KIDS GO! - Cyberchase.
The Game Lounge platform consists of several different categories, including puzzle, word, card, casino, edutainment and arcade style games that are based upon key consumer and entertainment brands. Customers can play these games via their televisions using a DIRECTV remote control from the comfort of any room in their home.
Game Lounge offers a variety of casual games, including MONOPOLY®, Slingo®, SCRABBLE® Scramble, Bejeweled 2, Solitaire, and Poker. DIRECTV customers can challenge each other in all of these games for Game Lounge tokens.
Customers with interactive receivers can access Game Lounge both on an all access monthly subscription basis or category specific play-per-day basis, which is currently a distribution structure that is not available on any other gaming platform. The all-access monthly subscription price of Game Lounge is $5.95 per month with a category play-per-day price of $1.95.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ:DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 16.8 million customers in the United States and is leading the HD revolution with 92 national HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
© 2008 DIRECTV, Inc. DIRECTV and the Cyclone Design logo and Game Lounge are trademarks of DIRECTV, Inc. All other trademarks and service marks are the property of their respective owners.
MATTEL, SKIP-BO, POLLY POCKET, BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel, Inc. © 2008 Mattel, Inc. All Rights Reserved.
MONOPOLY is a trademark of Hasbro and is used with permission. SCRABBLE is a trademark of Hasbro in the US and Canada and is used with permission.
SOURCE: DIRECTV, Inc.
DIRECTV, Inc. Jade Ekstedt, 310-964-3429 email@example.com
Copyright Business Wire 2008
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