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EL SEGUNDO, Calif.--July 17, 2007--Continuing to bring viewers the best Spanish-language programming available, DIRECTV, Inc., the nation's leading satellite television service provider, is now offering Television Dominicana as part of its DIRECTV Mas programming lineup. With the addition of Television Dominicana, DIRECTV customers will have access to popular programming from the Dominican Republic for the first time.
"We are continuing to establish DIRECTV Mas as the Spanish-language programming service that will best meet the information and entertainment needs of the U.S. Hispanic community," said John de Armas, vice president, WorldDirect, DIRECTV, Inc. "Our viewers are constantly telling us that our channel offerings help them feel connected with their home countries. With 1.5 million Dominicans in the United States, we are pleased to be able to bring them a variety of their native talent such as: Freddy Beras-Goico, Nuria Piera, Jochy Santos, Milagros German, Tania Baez and Alicia Ortega, among others."
Television Dominicana is available in DIRECTV Mas packages beginning with Basico at $29.99/month and features a number of the Dominican Republic's most highly rated shows, including:
-- El Poder de las 12 - The first show produced in the Dominican Republic for Dominicans living in the United States
-- 9x9 Roberto - The number one variety show featuring six hours of games, music and comedy
-- Hola Gente - Viewers welcome Tania Baez into their homes with this magazine show, which includes interviews, music, current events and news segments
-- Chevere Nights - The famous Milagros German entertains every evening with humor, music, contests and interviews
-- Divertido con Jochy - Jochy Santos hosts a family show featuring music, interviews with invited guests, games and dances
"We are delighted to enter the homes of U.S. Hispanics through DIRECTV Mas," said Marta Turon, general manager, Television Dominicana. "It's important for Spanish speaking Dominicans in the U.S. to not only have access to Spanish-language television but Spanish-language television from the Dominican Republic."
DIRECTV Mas(TM) offers the widest array of Spanish- and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 55(a) Spanish-language channels including top programming from Mexico, Central and South America, Spain, Puerto Rico, and the Dominican Republic. DIRECTV Mas programming offers sports, movies, music, news and educational networks, and access to more than 250 English-language channels of DIRECTV(R) programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit DIRECTVmas.com or call 1-866-363-1212.
About DIRECTV
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
(a)Includes English-Language broadcast channels with alternate Spanish audio.
CONTACT: Edelman Multicultural
Cynthia Negron, (212) 704-4465
cynthia.negron@edelman.com
Victoria Capelli, (212) 704-4440
victoria.capelli@edelman.com
SOURCE: DIRECTV, Inc.
