DIRECTV Hits Historic Milestone: 30 Million Customers
Record-Breaking Growth Reflects Strong Demand for DIRECTV Products
and Services Throughout the Americas
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV, an upstart satellite TV venture that few thought would survive
in a world dominated by cable companies when it launched in 1994, has
surpassed 30 million customers today.
DIRECTV reached the milestone after two years of record-breaking growth
in the Americas, including solid gains in the first half of this year,
maintaining its status as the world's largest pay TV service. Since the
beginning of Q3 2009, DIRECTV added more than 1.1 million customers in
the U.S. — more than any other satellite or cable provider — ending the
second quarter of this year with more than 19.4 million customers. Since
it acquired one million customers in its first year of service in 1995,
DIRECTV U.S. has reported customer gains for 60 consecutive quarters.
DIRECTV Latin America, sparked by a rapidly growing consumer class
throughout the continent, added more than 2.4 million customers to the
SKY Brasil and DIRECTV platforms over the past two years. SKY Mexico has
nearly doubled in size by adding an additional 1.8 million customers
over the same time frame, bringing the total, including Mexico, to more
than 10.6 million customers in the region.
"Everyone at DIRECTV can take great pride in this momentous
achievement," said Mike White, DIRECTV's Chairman and CEO. "DIRECTV in
the Americas has set new standards for excellence in video technology,
programming and customer service, and established our brand as
synonymous with the best video experience available anywhere."
"With our business continuing to explode in Latin America, we expect to
sustain that momentum by taking advantage of our scale, appealing to the
young and rapidly growing middle market of consumers and leveraging the
advanced technology we've developed in the U.S.," White added. "Demand
for DIRECTV service among consumers in the U.S. is growing stronger as
we near the fall selling season, and we are continuing to surprise and
delight our existing customers with new products and services while
actively engaging those price-sensitive consumers who are looking for
both a great value and a superior video product.
"Finally, I want to congratulate all of our employees, business partners
and loyal customers who contributed to this incredible success story."
About DIRECTV:
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services delivering a premium video experience
through state-of-the-art technology, unmatched programming and industry
leading customer service to more than 30 million customers in the U.S.
and Latin America. In the U.S., DIRECTV offers its 19.4 million
customers access to more than 170 HD channels and Dolby-Digital® 5.1
theater-quality sound, access to exclusive sports programming such as
NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for ten years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to
more than 10.6 million customers. DIRECTV sports and entertainment
properties include three Regional Sports Networks (Northwest, Rocky
Mountain and Pittsburgh) as well as a 60 percent interest in Game Show
Network. For the most up-to-date information on DIRECTV, please visit www.directv.com.
DIRECTV
Darris Gringeri, 212-205-0882
or
Robert Mercer,
310-964-4683
Source: DIRECTV
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