DIRECTV Debugs the Television Remote — Germ-Free HD Coming Soon to a Hotel Room Near You
DIRECTV Introduces ‘Residential Experience' for Hotels — 10 Times
More HD; Interactive Program Guide; Full Residential Lineup; First
Anti-Microbial Remote Designed by DIRECTV for Lodging Industry
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV, the world's largest pay-TV provider, is changing the way hotel
guests experience their favorite movies, shows and news programs, all
while removing the invisible germs usually found on TV remotes.
DIRECTV's innovative new Residential Experience for Hotels will
transport the living room experience into the hotel room with more than
100 HD channels, an enhanced interactive program guide, the full
residential programming lineup, and the first anti-microbial remote
designed by DIRECTV specifically for the lodging and hospitality
The DIRECTV Residential Experience for Hotels is currently testing in
select properties across the country and will launch later this summer.
The DIRECTV service delivers the programming to compact, easily hidden
set-top boxes in each hotel room so that guests can enjoy the same great
DIRECTV experience they get at home. Additional benefits of the system
Interactive program guide — DIRECTV's co-branded interactive
programming guide offers easy navigation and search functionality,
just like at home. During testing, 96 percent of guests said it was
easy to navigate the new DIRECTV Residential Experience guide.
Expanded HD channel offering — Guests gain access to up to 10
times more of their favorite HD programming, with more than 100 HD
channels including CNN, ESPN and HBO.
Simplified, germ-free remote — Updated remote offers simple,
intuitive design and the first anti-microbial remote designed by
DIRECTV specifically for the lodging and hospitality industry.
No upfront equipment costs — Cost-effective, scalable
technology solutions to fit each property's unique needs.
"We understand consumers want the same programming diversity and
ease-of-use they have at home while they're travelling, and DIRECTV's
Residential Experience for Hotels will deliver those same features and
benefits right into the hotel room," said Rod Keller, vice president of
Commercial Sales for DIRECTV. "With approximately 20 percent of hotels
currently offering HD service to their guests, we expect this new
service to significantly expand the HD offering in this market with the
added benefit of a sanitized remote."
DIRECTV's Residential Experience for Hotels will be introduced at the
HITEC conference in Austin, Texas, which runs from June 20-23 at the
Austin Convention Center. The service will be available to hoteliers
across the country beginning later this summer.
DIRECTV's service for lodging and institutions provides guests with
free-to-guest programming in hotels, motels, hospitals, dormitories and
nursing homes with the choice of a package or an a la carte basis.
DIRECTV's single-dish solution enables properties to install one
mini-dish per rooftop, and if a property is already wired for video
distribution, installation is that much easier. For more information on
DIRECTV for hotels or other businesses, please visit directv.com/business.
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering
the premiere video experience through state-of-the-art technology,
unmatched programming and industry leading customer service to more than
29.4 million customers in the U.S. and Latin America. In the U.S.,
DIRECTV offers its 19.4 million customers access to more than 170 HD
channels and Dolby-Digital® 5.1 theater-quality sound (when available),
access to exclusive sports programming such as NFL SUNDAY TICKET™, award
winning technology like its DIRECTV® DVR Scheduler and higher customer
satisfaction than the leading cable companies for ten years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay-TV category in technology, programming
and service, delivering an unrivaled digital television experience to 10
million customers. DIRECTV sports and entertainment properties include
three Regional Sports Networks (Northwest, Rocky Mountain and
Pittsburgh) as well as a 60 percent interest in Game Show Network. For
the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or
Vanessa Dunham, 310-964-2497
News Provided by Acquire Media