DIRECTV Latin America Vaults Past the 10 Million Customer Mark
Best-in-Class Technology, Programming and Service Propels
Record Year-Over-Year Growth for Region's Leading Pay TV
Service
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
On pace for another record-setting year of growth, DIRECTV Latin America
(DTVLA), an operating unit of DIRECTV, the world's largest pay TV
service, has surged past a major milestone today — its 10 millionth
customer.
The leading provider of digital television services in Latin America,
DTVLA reached the milestone eight weeks after posting its best ever
results in the first quarter on top of a record year of subscriber
growth and revenue for 2010. The unprecedented growth was driven by the
strong brand, competitive offers, unique products and services, and
increasing demand from a young and growing middle class.
"Bruce Churchill and his team have done a terrific job of transforming
our Latin American operations over the past seven years into the fastest
growing pay TV service in the region that continues to add tremendous
value to the DIRECTV enterprise," said Mike White, DIRECTV's chairman,
president and CEO. "This significant milestone underscores the
phenomenal success story that DTVLA has become, and is an achievement
that everyone on the DIRECTV Latin American team can be proud of."
"Passing the 10 million customer mark is a real achievement," said Bruce
Churchill, president of DIRECTV Latin America. "When we re-launched
these businesses in 2004, we started with just over 3 million customers
and had optimistically hoped to double our size over time. Now we have
far exceeded our expectations thanks to the team at DTVLA and the world
class products and services we've been able to deliver to the market. I
would also like to thank my colleagues at DIRECTV U.S., and our numerous
partners in Latin America, who have contributed to our success."
On the way to 10 million customers, DIRECTV Latin America has been the
leading provider of programming, technology and service, delivering the
best experience to viewers in the region. Major milestones include:
-
The first pay TV provider to offer all FIFA World Cup games in HD
(FIFA World Cup™ 2010).
-
Broadcast expanded and exclusive coverage of the BBVA Spanish League
beginning in 2006, including industry-leading coverage in HD.
-
Introduction of world class technology developed by DIRECTV U.S. to
offer Latin American customers the most advanced DVRs, HDDVRs and
interactive programming features in the region. Approximately 26
percent of all customers now have a DVR or HD.
-
The first pay TV provider in the region to offer a pre-paid service to
better suit the buying habits of key segments of the Latin American
consumer.
-
Delivered award-winning customer care from regional care centers in
Colombia, Argentina and Brazil. In 2011, SKY Brasil earned the
Customer Service Excellence award - the Brazilian equivalent of the
J.D. Power award - from the Editorial Padrão Group for the ninth
consecutive year.
DIRECTV Latin America comprises three business units: DIRECTV
PanAmericana, which provides service in Argentina, Chile, Colombia, the
Caribbean, Ecuador, Perú, Venezuela, Puerto Rico and Uruguay; SKY
Brasil, which is 93 percent owned by DIRECTV Latin America; and SKY
Mexico, in which DIRECTV Latin America has a 41 percent equity method
investment. PanAmericana and SKY Brasil have approximately 6.6 million
customers and SKY Mexico has about 3.4 million customers.
About DIRECTV
DIRECTV (NASDAQ:DTV) is the world's leading provider of digital
television. Through its subsidiaries and affiliated companies in the
United States, Brazil, Mexico and other countries in Latin America,
DIRECTV provides digital television service to 19.4 million customers in
the United States and 10 million customers in Latin America. DIRECTV
reported revenues of $6.32 billion in the first quarter of 2011. DIRECTV
is composed of two main operating units — DIRECTV U.S., and Latin
America, as well as DIRECTV Regional Sports Networks.
DIRECTV Latin America
Sandro O. Mesquita, 212-205-0778
or
DIRECTV
Darris
Gringeri, 212-205-0882
or
DIRECTV
Robert Mercer,
310-964-4683
Source: DIRECTV Latin America
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