DIRECTV to Launch HBO GO® and MAX GO®, April 12th
Latest Online Offerings from HBO® To
Bring More Than 1400 Titles To DIRECTV Customers Who Subscribe to HBO,
With an Additional 400 Titles to Cinemax® Subscribers
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV, the world's largest pay TV provider, is giving customers even
more control over their viewing experience with the launch of HBO's new
authenticated online video destinations, HBO GO and MAX GO, beginning
tomorrow, April 12th. The services are provided free, with unlimited
access, to DIRECTV customers who subscribe to the premium channels. HBO
GO and MAX GO allow subscribers to instantly watch every episode of
every season of the best shows from HBO, plus hundreds of Hollywood hit
movies, indies, cult favorites and more from Cinemax — any time and from
any U.S. location through a broadband connected computer.
"The addition of HBO GO and MAX GO is the next step in bringing quality
video content to our customers anytime, anywhere," said Derek Chang,
executive vice president, Content Strategy and Development, DIRECTV.
"Giving our customers the opportunity to experience their favorite
programming, no matter where they are, truly enhances their overall
viewing experience and helps them get the most out of the content they
subscribe to."
With more than 1400 titles offered online, HBO GO includes instant
access to the best and latest HBO shows and hit movies including highly
anticipated upcoming series like Game of Thrones® (premiering
April 17), current award-winning series like Boardwalk Empire®
and True Blood®, HBO classics like The Sopranos®,
Sex and the City® and Deadwood®,
plus HBO original films, miniseries, sports, documentaries
and specials, as well as a wide selection of blockbuster theatricals.
HBO's sister service, MAX GO, adds more than 400 titles of Cinemax
programming online, featuring Hollywood's hottest hits, the best in new
cinema, action-packed thrillers, comedies, classic screen gems and the
Max After Dark series.
With these online services, DIRECTV customers will also have access to:
-
New titles immediately after their premiere on the networks;
-
The ability to create a "Watchlist" that keeps track of bookmarked
content for later viewing;
-
Bonus content including interviews, recaps, and behind-the-scenes
extras;
-
Customizable views showing titles in slideshow, grid or list format;
-
And the ability to pause, rewind and view at their convenience.
In addition, HBO GO can be personalized through a "Series Pass®"
capability which automatically alerts viewers to new episodes of
favorite HBO programs when they arrive on the service. MAX GO includes
"Browse by Tags," a feature that allows users to find titles via
keywords.
To view online, DIRECTV's HBO and Cinemax subscribers can go to
HBOGO.com and MAXGO.com, sign in with their DIRECTV user ID and
password, make their selections and view. DIRECTV customers can also go
to DIRECTV.com/watchonline to learn how to gain access to HBO GO and MAX
GO. DIRECTV's HBO and Cinemax subscribers will be able to access this
new service through mobile devices, including the Apple iPad and iPhone
and Android products later this year.
HBO GO and MAX GO are the latest additions to HBO's digital offerings
and a perfect complement to HBO On Demand® and Cinemax On
Demand® with even more viewing choices. On both services,
most programming is available in high definition.
About DIRECTV:
DIRECTV (NASDAQ: DTV) is the world's largest pay TV provider delivering
the premiere video experience through state-of-the-art technology,
unmatched programming and industry leading customer service to more than
28 million customers in the U.S. and Latin America. In the U.S., DIRECTV
offers its 19.2 million customers access to more than 160 HD channels
and Dolby-Digital® 5.1 theater-quality sound (when
available), access to exclusive sports programming such as NFL SUNDAY
TICKET™, award winning technology like its DIRECTV® DVR
Scheduler and higher customer satisfaction than the leading cable
companies for ten years running. DIRECTV Latin America, through its
subsidiaries and affiliated companies in Brazil, Mexico, Argentina,
Venezuela, Colombia, and other Latin American countries, leads the
pay-TV category in technology, programming and service, delivering an
unrivaled digital television experience to 9 million customers. DIRECTV
sports and entertainment properties include three Regional Sports
Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65
percent interest in Game Show Network. For the most up-to-date
information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
HBO GO® is only accessible in the US where a high speed
broadband connection is available. Minimum connection of 3 Mbps required
for HD viewing. Select titles not available in HD. ©2011 Home Box
Office, Inc. All rights reserved. HBO® and related channels and service
marks are the property of Home Box Office, Inc.
iPad® and iPhone® are trademarks of Apple Inc.
Android™ is a trademark of Google Inc. Use of this trademark is subject
to Google Permissions.
DIRECTV
Darris Gringeri, 212-205-0882
dagringeri@directv.com
or
HBO
Laura
Young, 212-512-5948
laura.young@hbo.com
Source: DIRECTV
News Provided by Acquire Media
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