DIRECTV International Launches DISHA India to South Asian Families Across the U.S.
DIRECTV is the Exclusive U.S. Provider of DISHA India, Which
Offers Uplifting Spiritual, Social and Cultural Programming
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
DIRECTV,
the world's most popular video service, is now the exclusive provider of DISHA
India in the U.S., offering spiritual, social and cultural
programming to uplift the spirit and stimulate the mind. This
invigorating channel is now available in all of DIRECTV's South Asian
programming packages, as part of the DIRECTV International platform.
"DIRECTV recognizes the desire within the South Asian community to stay
connected to home through a diverse selection of culturally relevant
programming," said Toby Berlin, vice president of DIRECTV Programming
Acquisitions. "The addition of DISHA India enriches our compelling
selection of South Asian programming available on the DIRECTV
International platform."
"We have joined the DIRECTV platform to be offered alongside other
leading South Asian programming that DIRECTV is bringing to the U.S.,"
said Madhav Kant Mishra, DISHA India's CEO. "With our programming, and
DIRECTV's South Asian offering that spans all genres and languages of
interest to South Asian viewers, DIRECTV will now offer the most
comprehensive South Asian multi-cultural programming platform available
in U.S.A."
Kirit C. Mehta, CEO of Cosmic Broadcasting Network Inc., U.S.A., who has
brought the DISHA service to the Unites States, adds, "We look forward
to the relationship we will have with DIRECTV as a partner, affiliate
and friend. With this expansion we will strive to satisfy the deeply
felt need of spirituality from the vast community of Indian residents in
the United States."
The multi-year agreement with DISHA India brings to viewers in the U.S.
top-rated popular programs that have made DISHA one of the fastest
growing spiritual networks and a preferred network to Asian Indians. The
DISHA lineup features spiritual documentaries, "good news," health
shows, live events, socio-spiritual programming, cultural ceremonies,
meditation, devotional music and astrology. DISHA broadcasts programming
in Hindi, Gujarati and English.
DISHA India is now available to DIRECTV International customers on
channel 2005. The channel is included in the HindiDirect™, HindiDirect™
II, TeleguDirect™ and BanglaDirect™ programming packages, and is also
available a la carte for $14.99/mo. To receive one of DIRECTV's
International packages, customers must first subscribe to DIRECTV BASIC
CHOICE™, PREFERRED CHOICE™, or any DIRECTV base programming package
($29.99/mo. or above). For more information on DIRECTV's South Asian
programming, please call 1-800-378-3309 or visit www.directv.com/international.
DIRECTV's International platform currently offers a wide variety of
programming in multiple foreign-languages, including Spanish, Russian,
Hindi, Telugu, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog,
Korean, and Greek, to emerging ethnic markets throughout the United
States.
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world's most popular video service
delivering state-of-the-art technology, unmatched programming, the most
comprehensive sports packages available and industry leading customer
service to its 27.6 million customers in the U.S. and Latin America. In
the U.S., DIRECTV offers its 19.1 million customers access to over 160
HD channels and Dolby-Digital® 5.1 theater-quality sound (when
available), access to exclusive sports programming such as NFL SUNDAY
TICKET™, award winning technology like its DIRECTV® DVR Scheduler and
higher customer satisfaction than the leading cable companies for ten
years running. DIRECTV Latin America, through its subsidiaries and
affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia,
and other Latin American countries, leads the pay-TV category in
technology, programming and service, delivering an unrivaled digital
television experience to 8.5 million customers. DIRECTV sports and
entertainment properties include three Regional Sports Networks
(Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent
interest in Game Show Network. For the most up-to-date information on
DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About DISHA
DISHA INDIA TV CHANNEL of the New Delhi(India) Head Quartered Disha
Media Pvt. Ltd., is India's fastest growing spiritual-socio-cultural
Network. It was launched internationally in Asia in the year 2009. Disha
currently reaches Millions of households. Disha caters to the vast
Indian populace who have as a race and ethnic group eternally placed
socio-spiritual-cultural values above everything else. For more
information visit www.dishatv.co.in.
DIRECTV
Jade Ekstedt, 310-964-3429
jlekstedt@directv.com
or
DISHA
India
Madhav Kant Mishra
dishaindia.tv@gmail.com
Source: DIRECTV
News Provided by Acquire Media
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