Print page
Email page
Download PDF
« Previous Release | Next Release »
EL SEGUNDO, Calif., Oct 06, 2009 (BUSINESS WIRE) -- After its successful launch on the standard-definition version of The Weather Channel less than a year ago, DIRECTV's interactive weather applications, including "Local on Demand" and "Local on the 8's" have generated close to 1 billion total household impressions. Now, these same interactive features will be available on the crystal-clear feed of The Weather Channel HD(R) (TWC HD). As an additional benefit, customers can now access TWC VOD content 24-hours-a-day, seven-days-a-week from the DIRECTV on DEMAND platform at the click of a button on their remote control.
The popular interactive weather services include:
"The vital information available on The Weather Channel provides the perfect platform to offer enhanced interactive capabilities and on-demand content to our customers," said Eric Shanks, executive vice president, DIRECTV Entertainment. "It is clear in the close to 1 billion household impressions generated in less than a year that our customers find these interactive services valuable, so it made sense to extend them to The Weather Channel HD. Providing these enhanced services to the Weather Channel HD furthers our ongoing commitment to creating the most dynamic television experience available."
"We have been thrilled with how important The Weather Channel content has become to DIRECTV HD subscribers," said Becky Powhatan, executive vice president of Distribution and Business Affairs for The Weather Channel. "Now, HD customers will have instant access to severe weather alerts and real time weather conditions in their area with 'Local On Demand' and our signature 'Local On the 8's.'"
DIRECTV on DEMAND is available at no additional charge to customers with a networked DIRECTV Plus(R) HD DVR or R22 DVR. The service offers more than 5,000 titles - including the hottest movies in 1080p - 24-hours-a-day, seven-days-a-week.
DIRECTV on DEMAND is one of the easiest-to-use on-demand interfaces on television, with unique features that make navigating through titles simple and quick.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ:DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 18.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
About The Weather Channel Companies
The Weather Channel Companies (TWCC) is made up of The Weather Channel Network (TWCN), The Weather Channel Interactive (TWCi), and Weather Services International (WSI). The Weather Channel(R) is based in Atlanta and is seen in more than 99 million U.S. households. TWCN also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. TWCi, which includes the weather.com(R) site, The Weather Channel Desktop and The Weather Channel Mobile, reaches more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
SOURCE: DIRECTV, Inc.
DIRECTV, Inc.
Jade Ekstedt, 310-964-3429
jlekstedt@directv.com
or
The Weather Channel
David Blumenthal
dblumenthal@weather.com
Copyright Business Wire 2009
