EL SEGUNDO, Calif., Jul 01, 2009 (BUSINESS WIRE) -- DIRECTV, Inc., the nation's No. 1 satellite television service, continues to strengthen its HD presence with the addition of seven new HD local channel markets, providing local HD broadcast channels in 133 cities, representing more than 91 percent of U.S. TV households.
DIRECTV will begin the roll-out of the new HD local markets later this summer. The new markets include: Charleston-Huntington, W. Va.; Columbia, S.C.; Huntsville-Decatur, Ala.; Jackson, Miss.; Lexington, Ky.; Roanoke-Lynchburg, Va.; and Shreveport, La. For more launch details visit www.directv.com/hdlocals.
"Offering our customers the most compelling HD programming lineup available continues to be a top priority for us," said Derek Chang, executive vice president, Content Strategy and Development, DIRECTV, Inc. "We understand the importance local programming in HD plays in the overall television viewing experience for our customers and we will continue to extend our HD leadership with more national and local HD channels next year."
DIRECTV will deliver HD programming from the primary broadcast networks - ABC, CBS, Fox and NBC - where available and authorized, to customers who subscribe to any CHOICE(R) programming package that offers local channels. DIRECTV HD customers will continue to pay only a $10 access fee, allowing them to receive DIRECTV's premier HD technology and all channels broadcast in HD that are tied to their particular base programming package.
Customers should visit directv.com to learn more about the full complement of DIRECTV's HD programming lineup including existing channels, new channels, details on equipment required for the new DIRECTV HD services and updates on when the new markets will launch.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ: DTV), the nation's No. 1 satellite television service, presents the finest television experience available to more than 18 million customers in the United States and is leading the HD revolution with more than 130 HD channels - more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit www.directv.com.
SOURCE: DIRECTV, Inc.
Robert Mercer, 310-964-4683
Copyright Business Wire 2009