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EL SEGUNDO, Calif., Apr 03, 2009 (BUSINESS WIRE) -- As the world's best golfers compete for the coveted Green Jacket at the 2009 Masters Golf Tournament, DIRECTV will once again cloak its viewers in the aura of the Masters Experience - an interactive broadcast package that will provide in-depth, multichannel television coverage of the Tournament.
Compliments of DIRECTV, the 2009 Masters service will combine live CBS Sports and ESPN broadcasts from the legendary Augusta National Golf Club course, and feature DIRECTV's signature four-in-one Mix Channel along with an array of interactive features. In addition to comprehensive leaderboard information and complete player scorecards and exclusive video on demand content, all Masters programming will be available in both standard definition and HD.
DIRECTV's award-winning interactive service will be available during ESPN coverage of the first two rounds, April 9-10, and CBS Sports coverage of the final two rounds on Saturday and Sunday, April 11-12. For more information visit www.directv.com/masters.
"We're privileged to offer DIRECTV's interactive coverage of the Masters Tournament again this year and provide our customers with an in-depth viewing experience that is unique to televised professional golf events," said Eric Shanks, executive vice president, DIRECTV Entertainment. "Our broadcast partners at CBS Sports have put together another incredible production team with camera crews and announcers strategically placed at critical holes around the course so viewers can continuously track the dramatic turning points in the tournament as they happen."
The four-channel Masters Mix (DIRECTV Channel 701) will feature live network coverage from ESPN and CBS Sports; "Amen Corner" will offer continuous coverage as the field plays through the make-or-break 11th, 12th and 13th holes; complete coverage of Holes 15 and 16; and a "Masters In Depth" channel that combines live updates with highlights and player interviews.
Each of the extra channels will be fully produced with its own production crew and announcers. Customers with interactive receivers can view all four in the Mix and use their remote to listen to any channel's audio or tune directly to the full-screen channel. The Mix also features a real-time leaderboard to keep tabs on all the action.
By pressing the red button on their remote, viewers can access an interactive leaderboard, or go deeper by selecting "Scorecard" for hole-by-hole stats for each player in the field.
Other interactive features include a 10-question Masters Tournament trivia quiz, and a special "Tune To" menu that enables the viewer to tune directly to the Mix Channel, Network broadcast or any of the three featured channels.
As part of the Masters Experience on DIRECTV, a special Masters page will be offered via DIRECTV on Demand. Exclusive content, including a 2008 Tournament Highlights Show and a 2009 Masters Preview will be available for a week on DIRECTV on Demand, and the Preview Show will also air on The 101(R) Network.
During the tournament, viewers connected to DIRECTV on Demand can view daily highlight packages of the tournament leaders and other notable players.
About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ:DTV), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.6 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.
SOURCE: DIRECTV, Inc.
DIRECTV, Inc.
Robert Mercer, 310-964-4683
Copyright Business Wire 2009
