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EL SEGUNDO, Calif., Oct. 23, 2008 - In an effort to continuously provide a comprehensive and high-quality programming lineup for the Latino community in the U.S., DIRECTV Más, DIRECTV's Spanish- and English-language programming service, has launched Telecentro, a Central American Spanish-language channel that offers 24-hour news, entertainment and sports programming from the best-known TV channels from El Salvador, Guatemala, Honduras, Costa Rica, Nicaragua and Panama.
Available to U.S. audiences for the first time, Telecentro is home to the best programming from Central America. In addition to the top-rated newscasts from El Salvador, Guatemala, Honduras, Costa Rica and Nicaragua, Telecentro offers the best produced youth and children's entertainment, the most popular family programs during the weekend and the largest number of live soccer matches from the local national club tournaments from El Salvador, Guatemala, Honduras and Costa Rica.
"With the addition of Telecentro to the DIRECTV Más platform, we can now provide the growing Central American communities across the U.S. with programming that is relevant, exciting and connects them to their native country," said John de Armas, vice president, WorldDirect, Inc. "No other content provider can offer this experience."
"Telecentro is proud to bring the best of Central America to U.S. for the first time, with the top-rated news, entertainment and sports," said Angel Gonzalez, Telecentro. "Latinos in the U.S. can experience El Salvador, Guatemala, Honduras, Costa Rica and Nicaragua in the comfort of their own living rooms."
To celebrate Telecentro's launch in the U.S., DIRECTV and Telecentro are co-hosting a private VIP reception today in Washington D.C. For press credentials please see contact above.
Top Telecentro programs highlights include:
Telecentro programming on DIRECTV Más is now available nationwide for viewers on TLCN, channel 429. DIRECTV Más current customers can enjoy Telecentro's programming compliments of DIRECTV. For more information on DIRECTV and Telecentro, please visit www.directv.com and www.tvtelecentro.com.
About DirecTV Más™
DIRECTV Más™ offers the widest array of Spanish and English-language programming available and the latest satellite technology, all combined to provide viewers with digital-quality picture and sound at competitive prices. The service provides access to more than 45* Spanish-language channels including top programming from Mexico, Central and South America, Puerto Rico, the Dominican Republic and Spain. DIRECTV Más™ programming offers sports, movies, music, news and educational networks, and access to more than 230 English-language channels of DIRECTV® programming, featuring the largest selection of pay per view choices and sports programming available. For pricing please visit www.DIRECTVmás.com or call 1-866-501-1Más (627).
About Telecentro
TeleCentro has the best content produced by the media leaders of Central America and offers 24/7 original programming from El Salvador: Telecorporación Salvadoreña; from Guatemala: Radio Televisión de Guatemala; from Honduras: Televicentro; from Nicaragua: Channel 10 and from Costa Rica: Repretel. Telecentro has the top rated newscasts, the highest quality women magazines, the best produced youth and kid's entertainment, the most popular family programs during the weekend and on top of all this, the widest live coverage of soccer matches from El Salvador, Guatemala, Honduras and Costa Rica. TeleCentro is on channel 429 on DIRECTV Más, and you can call 1888 222 8025 for more information or go to www.tvtelecentro.com.
Contacts:
Naomi K. Rodriguez
DIRECTV, Inc.
(310) 964 - 4821
nkrodriguez@directv.com
